1. You must be clear about your goals for participating in the exhibition, such as meeting current clients, collecting leads, making direct deals or networking with new business organizations.
2. Select an exhibition which catches the attention of your organization's target audience. You must also bear in mind the location, repute, magnitude and location of the exhibition.
3. Think about how well the timing of the exhibition goes with your current workload and plans.
4. Evaluate the cost-effectiveness of the exhibition, comparing the probable advantages with the expenses you will incur. Don't forget to include the expenses for the staff at the stand.
5. Make a reservation well in time so that the organizer's marketing products include information about you and your organization.
6. Review all available locations at the exhibition venue before you reserve a stall that suits your display plan. Identify the one that can provide you and your organization the maximum benefit at the minimum cost.
7. You have the option to use the organizer's design or shell or prepare a customized stand.
8. Initiate your planning process well ahead of time by planning your samples, the marketing material and your stand's layout. You must have an assortment of brochures that provide information about your organization's products and services.
9. Make inquiries about the facilities offered by the venue and organizers, such as the security arrangements, storage facilities and refreshment stands.
10. Plan some promotional activities to inform your targeted audiences about your presence at the event. You could provide free tickets, offer special promotions on-site, etc.
11. Visitors at the exhibition could include people from diverse walks of life, such as students, prospective clients, competitors, or even high profile personalities. Plan your most appropriate response for each category of visitors.
12. Choose pleasant, well-informed staff members to represent your organization at the stand. Provide appropriate training to these personnel if they are unfamiliar with sales practices. It may be a good idea to take sufficient people to cover a few breaks.
13. Allow visitors to look around for a while before one of your staff member approaches them. Inquiries about their identity and interests can follow.
14. You must have a process in place to take down basic information from each person who interacts with you or your staff, such as names, contact numbers, organization and proposed interest in your organization.
15. You can acquire the organizer's visitor list and use it along with your own to follow up on the leads once the exhibition is over.
16.Get your exhibition stand contractor to design your stand in a way that provides visitors easy access to your samples and displays. Avoid any settings that create barriers that may discourage visitors.
17. Discuss procedures with your stand staff for interacting with the visitors so that no one gets ignored. Be pro-active in supervising your staff so that they do not get distracted by discussions among themselves.
Having established himself successfully as an exhibition stand designer in Dubai working for an exhibition stand company, including both exhibition stand design and construction, Max Chohan has the expertise to design and build exhibition stands, trade show displays and exhibition booths with complete client focus and satisfaction.
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